Apple has been using Google Maps since it launched the iPhone in
2007. Former Google CEO Eric Schmidt even joined Steve Jobs on the stage
during the handset’s announcement. The two companies’ relationship has
dwindled, however, with the success of Google’s own Android mobile operating system that competes directly with the iPhone. A new report from 9To5Mac
suggests that the next major version of Apple’s mobile operating
system, iOS 6, will feature an in-house maps application, ending the
Cupertino-based company’s reliance on Google Maps. According to the
website’s anonymous sources, the application is said to be similar to
iOS’s current Google Maps program, however it was described as both
cleaner and faster, and will deliver a more reliable experience and an
enhanced 3D mode. Apple’s in-house service will reportedly be based on
mapping technology it acquired from purchasing Placebase, C3 Technologies and Poly9.
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